Marketing Specialist (Generalist)
We are looking for a superb executor to support our Head of Marketing in the execution of all elements of Marketing from digital and physical ads to email, social media and website content across EU.
Who we are
We are driven to make our financial system inclusive by removing the barriers and complexities to wealth creation. We aim to solve downturns of the investment market by offering an any weather wealth creation app for our customers to grow their porfolios.
Today Change is available in 30 European countries with over 100,000 verified users. We are offering an investment app, so anyone could invest into various asset classes from crypto to stocks, indexes, commodities, and forex derivatives easily and securely. We also provide a VISA payment card and soon a Pro version for experienced traders to invest into over 1.5 million assets on 150 global markets.
The Challenge
We are looking for a superb executor to support our Head of Marketing in the execution of all elements of Marketing from digital and physical ads to email, social media and website content. As a small team we will work together across all Marketing activities we have already planned and we’re more than happy to hear all the new thoughts and ideas for the future ones. The main focus is on acquisition with also some retention and engagement activities.
Change is in a highly competitive B2C industry with a diverse marketing plan across Europe to reach new people while also keeping our existing customers engaged. You will be vital in helping millions of people achieve their mission to financial freedom. The key to success in this role is getting things done, quickly and efficiently. But while also meeting the high quality standards of a regulated financial institution and our brand.
Just like Change, this role is packed with potential and growth opportunities - both individually and professionally. So, are you ready?
What’s in it for you
- Be part of a small but ambitious team
- Plenty of freedom to grow career-wise and develop your skills
- Contribute to a large diversity of marketing activities
- Own your work, have a lot of freedom but also responsibility
- Become an investment and crypto master
What you’ll be doing
- In Summary: Support the execution of our Marketing Plan in all areas of B2C acquisition and retention marketing in several languages and countries
- Manage the end-to-end campaigns execution process, including scheduling, asset creation, and deployment
- Monitor campaigns performance, track key metrics, and provide actionable insights to optimise performance and drive continuous improvement
- Collaborate with many internal stakeholders like product, legal, support, and design to develop and execute campaigns
- Assist in creating and maintaining marketing materials, including social media and website content
- Coordinate localisation workflow and translations for emails, push, app stores and website content
What you'll need to succeed
- Work experience in B2C financial industry in a Marketing role
- Personal or professional experience in retail investing and strong knowledge of trading platforms
- Exceptional written and verbal English
- Strong attention to detail with impressive follow-up and organisational skills and mindset
- Capability to ruthlessly prioritize between many items that have to get done
- Passion and interest towards various elements of marketing and a wish to learn and develop as a marketing generalist
- Love to learn, grow and work in a fast-paced and ever-changing FinTech startup
- General awareness of industry trends, emerging technologies, and best practices in marketing
Nice to have
- In depth experience in paid acquisition of B2C financial institution
- Creative gene for creating catchy messages and content
- Good eye for recognising high-quality designs and visuals and giving feedback to achieve it
- Professional experience in a retail investing/crypto company
- Estonian or Czech language skills
What we offer
- Competitive salary
- Flexible work from home policy
- 7 extra paid vacation days
- New Macbook Pro and Apple equipment
- Sports compensation €100 quarterly
- Personal development budget €500 annually
- Parking compensation 150€ quarterly
- Free book ordering and office library
- Beautiful office in city center with huge roof terrace
- Office snacks, full fridge and everything we need to keep going
- Monthly team events, summer and winter retreat, and many more
Are you ready to be the next Changemaker? We’d love to talk. Apply now.
- Department
- Marketing Team
- Locations
- Tallinn, Estonia
About Change
Change is a rapidly growing FinTech providing everyone in Europe access to exciting investments. Tens of thousands of people from 30 EU countries trust Change to build their financial future and have traded 2 billion euros with us.
We believe the world would be a fundamentally better place if everybody invested. Since 2018 we’re on a mission to enable wealth creation by making investing simple, affordable, and accessible.
Our mobile app offers something for everyone - from crypto, stocks and commodities investing to staking and crypto friendly debit card.
Marketing Specialist (Generalist)
We are looking for a superb executor to support our Head of Marketing in the execution of all elements of Marketing from digital and physical ads to email, social media and website content across EU.
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